Art of Writing a User Story — Master 3Cs — Card, Conversation, & Confirmation for Agile Success (with example)

Learn how to write effective user stories that boost collaboration, reduce risk, and drive successful Agile development. This is your guide to craft clear, concise, and user-centric user stories.

Arpit Singla
6 min readApr 27, 2024

Imagine you’re building a magnificent castle. But before the towering walls and majestic gates come to life, you need a blueprint — a clear plan that translates your vision into reality. In the world of Agile development, user stories play that vital role. They are the building blocks that guide your software development journey.

However, crafting a good user story isn’t as simple as writing down a feature request. It’s an art form that requires mastering the 3Cs: Card, Conversation, and Confirmation. Here’s your guide to becoming a user story maestro!

The Foundation: CARD

The card is the physical (or digital) representation of your user story. It’s a concise statement that captures the essence of who needs what and why. Typically written on index cards or backlog management tools like JIRA, the card follows the As a (user role), I want to (action), so that (benefit) format.

Here’s an example:

  • As a customer, I want to track my order in real-time, so that I know exactly when to expect my delivery.

This card is clear, concise, and user-centric. It identifies the user role (customer), the desired action (track order), and the ultimate benefit (knowing delivery time).

Bonus Tip: Keep your cards short and sweet. Aim for a single, clear sentence on the card itself.

Building Blocks: CONVERSATION

The card is just the beginning. The real magic happens in the conversation. This is where you delve deeper into the user story, fostering collaboration and understanding.

Gather your team — developers, testers, product owners — and brainstorm! Here are some key questions to explore:

  • What specific challenges does this user face?
  • What are the different ways the user might interact with this feature?
  • Are there any edge cases or exceptions to consider?

The conversation allows you to refine the user story, identify potential roadblocks, and ensure everyone is on the same page.

Embrace the Power of “Why”: Don’t just settle for “what” the user wants. Dig deeper to understand the “why” behind the request. This understanding becomes crucial when prioritizing features and making trade-offs.

Securing the Castle: CONFIRMATION

Now that you’ve built the foundation (card) and solidified your plans (conversation), it’s time to secure your user story with confirmation. This ensures everyone agrees on the scope, acceptance criteria, and definition of “done.”

There are two popular approaches for confirmation:

1. GHERKIN format: Widely used in Behavior-Driven Development (BDD), Gherkin provides a structured way to define acceptance criteria. It uses keywords like “Given,” “When,” “Then,” and “And” to outline user actions and expected system responses.

Here’s an example of a GHERKIN acceptance criteria for the previous user story:

Given a customer has placed an order
When the customer enters their order number
Then the system displays the order status with estimated delivery time

2. Checklist format: This is a simpler approach where you create a list of criteria that the user story must meet to be considered “done.” These criteria could include functionalities, performance benchmarks, or UI design elements.

Choosing Your Confirmation Style: The best approach depends on your team’s preferences and project complexity. GHERKIN offers greater detail and structure, while checklists provide a more straightforward way to define “done.”

Bonus Tip: Acceptance criteria should be clear, measurable, and achievable. Aim for criteria that can be easily verified through testing.

Putting it All Together: A Complex User Story in Action

Let’s see how the 3Cs play out in a more complex scenario:

CARD: As a restaurant owner, I want to create dynamic pricing rules based on peak hours and ingredient availability, so that I can maximize profits and minimize waste.

CONVERSATIONS: During the conversation phase, the team delves deeper into the user story to understand its complexities:

Peak Hour Definitions:

  • How will peak hours be defined? Will they be static (always lunch and dinner) or dynamic (based on historical data)?
  • Can different pricing tiers be set for different peak hours (e.g., higher prices for lunch rush, moderate increase for dinner)?

Ingredient Availability:

  • How will ingredient levels be tracked (manual input, integration with inventory management system)?
  • What happens when a key ingredient runs low? Can prices be automatically adjusted or will the item be temporarily removed from the menu?
  • Can minimum stock levels be defined to trigger automatic price adjustments or menu item removal?

Customer Communication:

  • How will customers be informed about dynamic pricing? Will the pricing be displayed on menus, online ordering platforms, or at the point of sale?

Technical Considerations:

  • What platform will be used to manage dynamic pricing rules (restaurant management software, custom development)?
  • How will the system integrate with existing ordering systems (online ordering platform, point-of-sale)?

CONFIRMATION (Checklist & Gherkin Format):

Gherkin Format examples:

Given a peak hour has been defined in the system (e.g., Lunch: 11am — 2pm)
When a customer places an order during a peak hour (e.g., order placed at 1:30pm)
Then the system applies the pre-defined pricing tier for that peak hour to the order items.

Given the inventory level of a key ingredient falls below the minimum stock threshold (e.g., Salmon falls below 5 units)
When a customer attempts to order a dish containing that ingredient (e.g., Salmon Carpaccio)
Then the system either:
* Automatically increases the price of the dish based on pre-defined rules (e.g., price increases by 10%)
* Displays a message indicating the dish is temporarily unavailable due to low ingredient stock.

Checklist Format examples:

  • Ability to set different pricing tiers for various peak hours.
  • Integration with inventory management software (or manual input option) for tracking ingredient levels.
  • Automatic price adjustments based on pre-defined rules when ingredient levels fall below minimum stock.
  • Option to temporarily remove menu items when key ingredients are unavailable.
  • Dynamic pricing reflected on online ordering platforms, menus, and point-of-sale systems.
  • User interface displaying current pricing information for both restaurant staff and customers.
  • Reporting functionality to track the impact of dynamic pricing on profits, waste reduction, and customer behavior.

This user story exemplifies the collaboration and clarity that arise from mastering the 3Cs. The card provides a concise overview, the conversation allows for in-depth planning, and the confirmation ensures everyone understands the “what” and “how” of delivering the feature.

Mastering the 3Cs: Benefits and Beyond

By embracing the 3Cs of Card, Conversation, and Confirmation, you unlock a treasure trove of benefits for your Agile development journey. Here are some key advantages:

  • Improved Clarity: User stories become clear, concise, and user-centric, eliminating ambiguity and ensuring everyone is aligned on the goals.
  • Enhanced Collaboration: The conversation phase fosters teamwork, encouraging developers, designers, and product owners to brainstorm and refine the user story together.
  • Reduced Risk: By thoroughly exploring acceptance criteria, you identify potential roadblocks and ensure the final product delivers on its promises.
  • Prioritization Power: User stories written with the 3Cs become easier to prioritize. When you understand the user’s needs and the value proposition, making informed decisions about development becomes effortless.
  • Increased Transparency: Clearly defined acceptance criteria provide transparency throughout the development process. Stakeholders and developers have a shared understanding of success, leading to better communication and project management.

The 3Cs are not a rigid formula, but rather a guiding framework. As your team gains experience, you can adapt the approach to fit your specific needs. Here are some additional tips for mastering the 3Cs:

  • Embrace Iteration: User stories are living documents. Don’t be afraid to revisit and refine them as you learn more about user needs and technical feasibility.
  • Involve the Right People: Ensure the conversation phase involves stakeholders who understand the user’s perspective and the technical team who will build the feature.
  • Keep it User-Centric: Never lose sight of the “why” behind the user story. The ultimate goal is to deliver value to the user, so keep their needs at the forefront.

By mastering the 3Cs of Card, Conversation, and Confirmation, you elevate user stories from simple feature requests to powerful tools that drive successful Agile development. Remember, clear communication and a deep understanding of user needs are the cornerstones of building great software.

So, grab your metaphorical index cards, spark a conversation, and embark on your journey to becoming a user story maestro!

Let me know if you have still have questions!! ✌️

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Arpit Singla
Arpit Singla

Written by Arpit Singla

Product Management / Experience Design / Digital Transformation / www.linkedin.com/in/arpitsingla/

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